In the corporate world, artistic expression is rarely very present due to lack of time, but it can nevertheless emerge in unexpected ways. A striking example of this trend is the "Post-it War", a playful competition between companies where offices are transformed into real ephemeral works of art, all thanks to thousands of colorful sticky notes.
The Origin of the Post-it War
The Post-it War germinated in the streets of Montreuil in 2011, at the time the offices of BNP and Ubisoft faced each other on the rue de Valmy and the open spaces had large bay windows. It didn't take much for the office employees to stick retro video game characters on their windows. The idea quickly gained popularity, encouraging other companies to join the movement and create a friendly competition of visual creativity.
How to Participate in the Post-it War
The concept is simple: the company uses the windows of its offices as a canvas and challenges the company across the street by creating artistic compositions using the famous sticky notes. If they respond, then Post-It War is declared! The creations range from simple to complex, from abstract patterns to detailed portraits.
The Global Expansion of the Phenomenon
What started as a local initiative in Paris quickly spread across the world. Cities such as New York, London, Sydney and Tokyo have all seen their own Post-it Wars. Social media has played a key role in this expansion, allowing businesses to share their creations with a global audience and draw attention to their brand.
Impact on Corporate Culture
The Post-it War is not just about decorating offices; it also promotes creativity, strengthens team spirit and creates a more dynamic and inspiring work environment. By encouraging employees to step out of their daily routine and express their creativity, this competition helps improve productivity and well-being at work.
Some critics will say that this can lead to distractions at work or excessive use of materials. But the Post-it War phenomenon transcends the simple framework of competition and can become a true celebration of creativity and innovation in business. By transforming offices into true ephemeral art galleries, this trend demonstrates that even the most mundane tasks can become sources of inspiration and human connection.
Whether it's to brighten up a workday or to strengthen a company's brand, the Post-it War continues to capture the imagination and prove that creativity can emerge from anywhere, even a simple sticky note.
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